What is PerformancePricer™?
adMarketplace knows that each click must be valued individually. Our proprietary PerformancePricer™ technology rates – or prices – every Pay Per Click advertising opportunity based on the likelihood that a click from that ad opportunity will result in a sale for an advertiser.
adMarketplace knows that each click must be valued individually. Our proprietary PerformancePricer™ technology rates – or prices – every Pay Per Click advertising opportunity based on the likelihood that a click from that ad opportunity will result in a sale for an advertiser.
How does PerformancePricer™ help me?
Just because a click is valid, does not necessarily mean that it is likely to result in a sale. PerformancePricer™ determines which ad opportunities are the most likely to maximize Return on Ad Spend for advertisers.
PerformancePricer™ ensures that advertisers with the highest bids receive our premium traffic – and that publishers with premium traffic receive the highest price per click. When an ad opportunity has a lower likelihood of conversion, we allow advertisers to bid lower prices so that they meet their Return on Ad Spend goals.
adMarketplace publishers are rewarded for sending adMarketplace their best ad opportunities – because they will enjoy higher Price Per Click bids from adMarketplace.
Just because a click is valid, does not necessarily mean that it is likely to result in a sale. PerformancePricer™ determines which ad opportunities are the most likely to maximize Return on Ad Spend for advertisers.
PerformancePricer™ ensures that advertisers with the highest bids receive our premium traffic – and that publishers with premium traffic receive the highest price per click. When an ad opportunity has a lower likelihood of conversion, we allow advertisers to bid lower prices so that they meet their Return on Ad Spend goals.
adMarketplace publishers are rewarded for sending adMarketplace their best ad opportunities – because they will enjoy higher Price Per Click bids from adMarketplace.
How does PerformancePricer™ work?
PerformancePricer™ uses proprietary algorithms to analyze adMarketplace’s vast data set about the web property and the user to price ad opportunities correctly. This allows adMarketplace advertisers and publishers benefit from adMarketplace’s technology and scale.
PerformancePricer™ uses proprietary algorithms to analyze adMarketplace’s vast data set about the web property and the user to price ad opportunities correctly. This allows adMarketplace advertisers and publishers benefit from adMarketplace’s technology and scale.