The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations
Dec 2, 2014 - As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire team. [read more]
Jamie Hill on the Importance of Publisher Partnerships
Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace
Nov 12, 2014 - Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted text ads from brand advertisers on Bloomberg.com. The exclusive partnership with the search platform, announced Wednesday, displaces Google AdSense.
Read on MediaPost
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Programmatic Success: Everything Interesting Happens at the Margins
Nov 3, 2014 - Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. [read more]
Deloitte's Technology Fast 500
Three Things That Search Marketers Can Learn From Google's Q3 Earnings Report
Oct 31, 2014 - Google is increasing margins by raising its prices and cutting its search partner network. This has significant implications for advertisers... [read more]
adMarketplace's CEO on building a sustainable technology business
Laura Dario on 500b
Oct 30, 2014 - "You have to be able to ask the tough questions and make the hard choices. We weren't afraid to walk away from sunk costs to survive." [read more]
You Don't Have to Buy Bad Programmatic Traffic, Unless You Want To
Oct 6, 2014 - tracking direct-response metrics is the only way to ensure traffic quality. On the flip side, tracking only engagement metrics is an open... [read more]
Google's Missed Third-Quarter Earnings
Oct 20, 2014 - "The search industry is in transition and Google's Q3 earnings illustrate this: The company is doubling down on its core search properties to meet their revenue goals..." [read more]
Work with Big Data?
Then we want you!
We know Big Data...and we know what to do with it!
Netflix grows subscribers with adMarketplace
Mobile. Mobile. Mobile.Are you reaching mobile customers efficiently? Our custom implementations allows your ads to reach the widest audience on any device.
Programmatic Is Awesome and It's OK to Be Afraid
Sep 8, 2014 - As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actually... [read more]
TDWI Best Practice Award
adMarketplace Partners with Pencils of Promise to Educate the Developing World
Read The MakeGood's interview with adMarketplace CEO Jamie Hill about our relationship with Pencils of Promise and global education initiatives.
HP Award of Excellence
What we do
Search Engine Marketing Prepares For A Makeover
Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of Bing, Google, and Yahoo search engines on smaller Web properties. [read more]
How prescriptive analytics is different from its predictive cousin
adMarketplace is currently working on prescriptive analytics that is set to help the company anticipate what users might need in the future, even before they ask for it.
Read interview with Director of Data Infrastructure Raj Yakkali and watch the video.
Mazda finds performance at scale outside of GoogleRead More
OPINION: What Google Doesn't Want You To Know About Paid Search Performance
June 16, 2014 - OPINION: What Google Doesn't Want You... [read op-ed]
adMarketplace drives unique visitors for Heartbeat IdeasRead More
The Other Google, Bing, Yahoo Search Engine Marketplaces
June 10, 2014 - "Consumers are savvy enough to know specialized sites or apps... [read article]
Big Fragmented Data: Making Sense of Fragmented Search
May 21, 2014 - The search landscape is changing, and the days of desktop search engine dominance are waning. An emarketer study predicts desktop search to decline $1.4 Billion as Google users shift to mobile. People are moving away from Google.com because internet search can now be performed in multiple ways - on different channels and device types... [read more]
adMarketplace outperforms major search for Volvo
Driving leads at an efficient CPL for ADT
Post-conversion performance data grows profitability
Outperforming MediaVest's goals with better cost per conversion
Improving ROI for Ootem with increased subscriber base