Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of Bing, Google, and Yahoo search engines on smaller Web properties. Companies may build the next big search engines by tying together networks like adMarketplace with platform providers, such as Kenshoo and Marin Software.
Serving ads to consumers within a certain radius has become the nirvana of mobile advertising. adMarketplace will launch a service that taps into the data collected from a mobile device.
What keeps adMarketplace growing is the high level of personal attention it gives its customers, according to Jeff Gores, senior vice president of search and performance at Media Contacts, a provider of data-focused marketing solutions that has hired adMarketplace to help fine-tune online media buys for its clients.
When you think about search, it's easy to limit your view to Google and Yahoo!/Bing. After all, about 70 percent of all searches take place via those sites. But the other 30 percent is a sizable portion, and advertisers are realizing that pay-per-click ads placed from those traffic sources can deliver solid results.