Expand Your Search Strategy to Promote Brand Loyalty
Jan 17, 2017 - Advertisers must use every available channel and marketing opportunity to stay in front of customers. [read more]
|Mobile World Congress||Barcelona||02/27/17-03/02/17|
|Adobe Summit||Las Vegas||03/19/17-03/23/17|
|Digital Travel Summit||Las Vegas (Henderson)||05/08/17-05/10/17|
Voice search is different, not better
Dec 30, 2016 - Tech pundits and marketing gurus are already lauding voice search as the most disruptive advertising technology since the advent of the smartphone. [read more]
Ad tech is having a premature midlife crisis
May 3, 2016 - There are plenty of tech vendors but not enough standards, driving marketer frustration to an all-time high. Consumers don’t trust ads, as evidenced by the rise of ad blocking. Meanwhile, venture capitalists are pouring less money into ad tech. [read more]
The great unboxing: How YouTube is pitching shoppable ads to brands
November 3, 2015 - Product reviews and "unboxing" videos have found massive followings on YouTube. In 2015, unboxing videos raked in 1.1 billion views, translating to 60 million hours of watched footage that shows people opening up product packages for the first time as they dissect and analyze the contents. [read more]
Google's (GOOG) Mobile Business Is Killing It, But You'll Have To Take The Company's Word For That
October 23, 2015 - Once Google's Achilles' heel, mobile has now turned the tech giant into Wall Street's darling. Shares of Alphabet, Google's parent company, are trading up more than 9 percent on Friday, following third-quarter earnings that show... [read more]
adMarketplace: A Look Inside Native Advertising
October 23, 2015 - Search engine advertising was the first form of digital native. Search ads on a search engine results page (SERP) look similar to organic search results... We are going to see more and more crossover between search and native. [read more]
Report: For Every $3 Spent on Digital Ads, Fraud Takes $1
October 22, 2015 - As digital spend continues to reach landmark highs -- it hit $27.5 billion for the first half of 2015 — so does ad fraud, which is now estimated to cost the industry about $18.5 billion annually... [read article]
- Also read Ad fraud claims third of spending on Warc.
What can marketers do now that Amazon Text Ads are a no go?
October 19, 2015 - Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns. [read article]
adMarketplace to Serve Bing Ads Across Network of Digital Search Properties
October 7, 2015 - "We are committed to connecting our advertisers to potential customers wherever they express intent," said Steve Sirich, general manager of marketing for Bing Ads. "adMarketplace provides Bing advertisers with a unique opportunity to access a new source of trusted search traffic." [read article]
- Also read Bing Ads joins forces with adMarketplace on Bing Ads Blog.
Microsoft Bing, adMarketplace Ink Search Deal Potentially Worth Millions
October 7, 2015 - In an agreement that could give Bing more than one-third of U.S. search query volume market share, Microsoft has signed a syndication partnership with adMarketplace that one source describes potentially as a multimillion deal. [read more]
Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?
Jul 17, 2015 - Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? [read more]
An In-Depth Look At Google's (Possibly) Skewed Search Results
Q&A with Jamie Hill
Jul 14, 2015 - "This study suggests that Google intentionally favors its own search results over competitors. If true, this is a big deal because Google can no longer claim to deliver the most relevant results." [read more]
New, Simple 'Buy' Buttons Aim to Entice Mobile Shoppers
Conor Dougherty and Hiroko Tabuchi
Jul 5, 2015 - This significantly lower conversion rate helps explain why mobile search ads cost about half as much as their desktop counterparts, according to Adam J. Epstein, president of adMarketplace. [read more]
Google's New Flash Pause Tool - Are Video Ads Crippled?
Exclusive Q&A with Vince Meyer
Jun 18, 2015 - Google's latest Flash pause tool lets users pause plugin content that is peripheral to the main page. [read more]
In battle of the buy buttons, it's Facebook vs Pinterest
Jun 16, 2015 - Facebook isn't going to let Pinterest take all the click-to-buy glory. The social media giant announced last week that it would be expanding its shoppable sponsored ads, encouraging customers to... [read more]
With CEO shakeup, Twitter under pressure to please advertisers
Jun 15, 2015 - Twitter Inc's (TWTR.N) next chief executive officer faces a crucial challenge as the company seeks to appease Wall Street after this week's management shakeup - helping disaffected advertisers connect with users. [read more]
Q&A: Why Google's "Now On Tap" Is A Threat To Publishers
Interview with Vince Meyer, VP of Business Development
Jun 10, 2015 - Why is Google search shrinking? Many reasons. With the rise of mobile, more people are searching in apps. And some speculate Google is losing mobile search market share to these apps. Also... [read more]
Apple Inc. To Replace Google On The iPhone? Here's Why That's Not Crazy
Jun 1, 2015 - Search queries on the iPhone have been powered by Google since the device first launched, but that may not be the case for much longer. The deal between the two companies is set to expire this year... [read more]
What You Need To Know About The Amended Yahoo / Microsoft Deal
Apr 17, 2015 - ...Yahoo now has more control over how search results are displayed on desktops and mobile devices... [read more]
Believe It Or Not - Tax Ads On Mobile Get Lots Of Folks To File From Their Phones!
Apr 1, 2015 - Mobile completions are on the rise as more consumers are filing their taxes on their phones. A tax return is a really complex activity. The fact that mobile users are willing to... [read more]
eBay Classifieds partnering with adMarketplace to improve search experience
Mar 10, 2015 - adMarketplace has now replaced Google as eBay Classified's primary search monetization partner... [read more]
Google Loses eBay Classifieds To adMarketplace On-Site Search Ads
Mar 10, 2015 - eBay Classifieds has signed a deal with adMarketplace to power advertisements that run on its classifieds U.S. search services in an effort to compete with Craigslist. [read more]
Is Google In Decline?
Feb 23, 2015 - "Let me be clear. We are not witnessing the fall of a giant. Rather, we are observing the rise of parity in an industry..." [read more]
If You Care About Intent Data, Then You Care About Search
Feb 12, 2015 - "The story was very straight for a long time... But now we're seeing the great unbundling of search and I think that's a pretty sexy story."
— Mike Yudin, CTO, adMarketplace
adMarketplace Partners with AutoWeb to Drive Performance for Automotive Advertisers
Feb 12, 2014 - AutoWeb, the fastest-growing automotive search engine, has partnered with adMarketplace, the largest independent search partner marketplace, to provide targeted paid search advertising within AutoWeb search results.
Read on BusinessWire
Decline By Design: Why Google's Head Fake Should Make You Nervous
Jan 26, 2015 - "...it's pretty hard to pursue successful antitrust proceedings on a company in decline." [read more]
Fix Programmatic So It Solves Marketing Problems
Jan 26, 2015 - Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from doing its job. [read more]
7 Ways to Grow Your Startup in a Crowded Market
It's not easy to start a company in a hostile economic environment, especially when your company competes... [read more]
adMarketplace solves search intent challenge with HP Vertica big data warehouse
Jan 23, 2015 - Learn here how adMarketplace captures and analyzes massive data to allow for efficient real-time bidding for traffic sources for online advertising. And we'll hear how the data-analysis infrastructure also delivers rapid cost-per-click insights to advertisers. [read more]
Expert: Look for Search to Shift in 2015
Jan 7, 2015 - Google has been the King of Search for several years now; according to comScore's research Google controls more than 65% of explicit core search queries; Microsoft's BING, by comparison serves about one-quarter (27%) of search queries. [read more]
Jamie Hill Shares His 2015 Predictions: It's Time To Mind the App Gap
Dec 30, 2014 - One recent study found that roughly 75% of mobile searches occur in the same room as an available desktop or laptop. Mobile search has expanded beyond convenient on-the-go search and is now the primary method of search for many. The trend is pretty clear: desktop search is on the decline. [read more]
Is Landscape Of Search Shifting With Mobile?
Dec 23, 2014 - Is Google’s core business — paid searches from desktops — declining? And if so, is that attributable to people increasingly using search engines that are embedded within websites and mobile apps? [read more]
The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations
Dec 2, 2014 - As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire team. [read more]
Jamie Hill on the Importance of Publisher Partnerships
Forbes Taps adMarketplace for Exclusive Paid Search Partnership
Nov 20, 2014 - Internet media leader Forbes has selected adMarketplace, the largest independent search advertising marketplace, to replace Google as Forbes' exclusive search advertising solution.
Read on BusinessWire
Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace
Nov 12, 2014 - Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted text ads from brand advertisers on Bloomberg.com. The exclusive partnership with the search platform, announced Wednesday, displaces Google AdSense.
Read on MediaPost
Read on BusinessWire
Programmatic Success: Everything Interesting Happens at the Margins
Nov 3, 2014 - Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. [read more]
Three Things That Search Marketers Can Learn From Google's Q3 Earnings Report
Oct 31, 2014 - Google is increasing margins by raising its prices and cutting its search partner network. This has significant implications for advertisers... [read more]
adMarketplace's CEO on building a sustainable technology business
Laura Dario on 500b
Oct 30, 2014 - "You have to be able to ask the tough questions and make the hard choices. We weren't afraid to walk away from sunk costs to survive." [read more]
You Don't Have to Buy Bad Programmatic Traffic, Unless You Want To
Oct 6, 2014 - tracking direct-response metrics is the only way to ensure traffic quality. On the flip side, tracking only engagement metrics is an open... [read more]
Google's Missed Third-Quarter Earnings
Oct 20, 2014 - "The search industry is in transition and Google's Q3 earnings illustrate this: The company is doubling down on its core search properties to meet their revenue goals..." [read more]
Programmatic Is Awesome and It's OK to Be Afraid
Sep 8, 2014 - As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actually... [read more]
adMarketplace Partners with Pencils of Promise to Educate the Developing World
Read The MakeGood's interview with adMarketplace CEO Jamie Hill about our relationship with Pencils of Promise and global education initiatives.
Search Engine Marketing Prepares For A Makeover
Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of Bing, Google, and Yahoo search engines on smaller Web properties. [read more]
How prescriptive analytics is different from its predictive cousin
adMarketplace is currently working on prescriptive analytics that is set to help the company anticipate what users might need in the future, even before they ask for it.
Read interview with Director of Data Infrastructure Raj Yakkali and watch the video.
OPINION: What Google Doesn't Want You To Know About Paid Search Performance
June 16, 2014 - OPINION: What Google Doesn't Want You... [read op-ed]
The Other Google, Bing, Yahoo Search Engine Marketplaces
June 10, 2014 - "Consumers are savvy enough to know specialized sites or apps... [read article]
Big Fragmented Data: Making Sense of Fragmented Search
May 21, 2014 - The search landscape is changing, and the days of desktop search engine dominance are waning. An emarketer study predicts desktop search to decline $1.4 Billion as Google users shift to mobile. People are moving away from Google.com because internet search can now be performed in multiple ways - on different channels and device types... [read more]