adMarketplace

Press Room

If You Care About Intent Data, Then You Care About Search

Allison Schiff
Feb 12, 2015 - "The story was very straight for a long time... But now we're seeing the great unbundling of search and I think that's a pretty sexy story."
— Mike Yudin, CTO, adMarketplace
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adMarketplace Partners with AutoWeb to Drive Performance for Automotive Advertisers

Feb 12, 2014 - AutoWeb, the fastest-growing automotive search engine, has partnered with adMarketplace, the largest independent search partner marketplace, to provide targeted paid search advertising within AutoWeb search results.
Read on BusinessWire

Decline By Design: Why Google's Head Fake Should Make You Nervous

Jamie Hill
Jan 26, 2015 - "...it's pretty hard to pursue successful antitrust proceedings on a company in decline." [read more]

Fix Programmatic So It Solves Marketing Problems

Adam Epstein
Jan 26, 2015 - Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from doing its job. [read more]

7 Ways to Grow Your Startup in a Crowded Market

It's not easy to start a company in a hostile economic environment, especially when your company competes... [read more]

adMarketplace solves search intent challenge with HP Vertica big data warehouse

Dana Gardner
Jan 23, 2015 - Learn here how adMarketplace captures and analyzes massive data to allow for efficient real-time bidding for traffic sources for online advertising. And we'll hear how the data-analysis infrastructure also delivers rapid cost-per-click insights to advertisers. [read more]

Expert: Look for Search to Shift in 2015

Kristina Knight
Jan 7, 2015 - Google has been the King of Search for several years now; according to comScore's research Google controls more than 65% of explicit core search queries; Microsoft's BING, by comparison serves about one-quarter (27%) of search queries. [read more]

Jamie Hill Shares His 2015 Predictions: It's Time To Mind the App Gap

Jamie Hill
Dec 30, 2014 - One recent study found that roughly 75% of mobile searches occur in the same room as an available desktop or laptop. Mobile search has expanded beyond convenient on-the-go search and is now the primary method of search for many. The trend is pretty clear: desktop search is on the decline. [read more]

Is Landscape Of Search Shifting With Mobile?

Joseph Bush
Dec 23, 2014 - Is Google’s core business — paid searches from desktops — declining? And if so, is that attributable to people increasingly using search engines that are embedded within websites and mobile apps? [read more]

The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations

Adam Epstein
Dec 2, 2014 - As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire team. [read more]

Jamie Hill on the Importance of Publisher Partnerships

Nov 12, 2014 - CEO Jamie Hill talks with Adotas why the Bloomberg partnership is so significant.

Forbes Taps adMarketplace for Exclusive Paid Search Partnership

Nov 20, 2014 - Internet media leader Forbes has selected adMarketplace, the largest independent search advertising marketplace, to replace Google as Forbes' exclusive search advertising solution.
Read on BusinessWire

Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace

Nov 12, 2014 - Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted text ads from brand advertisers on Bloomberg.com. The exclusive partnership with the search platform, announced Wednesday, displaces Google AdSense.
Read on MediaPost
Read on BusinessWire

Programmatic Success: Everything Interesting Happens at the Margins

Adam Epstein
Nov 3, 2014 - Programmatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. [read more]

Three Things That Search Marketers Can Learn From Google's Q3 Earnings Report

Oct 31, 2014 - Google is increasing margins by raising its prices and cutting its search partner network. This has significant implications for advertisers... [read more]

Deloitte's Technology Fast 500


adMarketplace's CEO on building a sustainable technology business

Laura Dario on 500b
Oct 30, 2014 - "You have to be able to ask the tough questions and make the hard choices. We weren't afraid to walk away from sunk costs to survive." [read more]

You Don't Have to Buy Bad Programmatic Traffic, Unless You Want To

Adam Epstein
Oct 6, 2014 - tracking direct-response metrics is the only way to ensure traffic quality. On the flip side, tracking only engagement metrics is an open... [read more]

Work with Big Data?

Then we want you!

We know Big Data...and we know what to do with it!



Netflix grows subscribers with adMarketplace



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Google's Missed Third-Quarter Earnings

Adotas Staff
Oct 20, 2014 - "The search industry is in transition and Google's Q3 earnings illustrate this: The company is doubling down on its core search properties to meet their revenue goals..." [read more]

Mobile. Mobile. Mobile.

Are you reaching mobile customers efficiently? Our custom implementations allows your ads to reach the widest audience on any device.

Programmatic Is Awesome and It's OK to Be Afraid

Adam Epstein
Sep 8, 2014 - As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actually... [read more]

TDWI Best Practice Award

adMarketplace Partners with Pencils of Promise to Educate the Developing World

Read The MakeGood's interview with adMarketplace CEO Jamie Hill about our relationship with Pencils of Promise and global education initiatives.

HP Award of Excellence

What we do

Search Engine Marketing Prepares For A Makeover

Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of Bing, Google, and Yahoo search engines on smaller Web properties. [read more]

How prescriptive analytics is different from its predictive cousin

adMarketplace is currently working on prescriptive analytics that is set to help the company anticipate what users might need in the future, even before they ask for it.

Read interview with Director of Data Infrastructure Raj Yakkali and watch the video.

Mazda finds performance at scale outside of Google

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OPINION: What Google Doesn't Want You To Know About Paid Search Performance

June 16, 2014 - OPINION: What Google Doesn't Want You... [read op-ed]

adMarketplace drives unique visitors for Heartbeat Ideas

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The Other Google, Bing, Yahoo Search Engine Marketplaces

June 10, 2014 - "Consumers are savvy enough to know specialized sites or apps... [read article]

Big Fragmented Data: Making Sense of Fragmented Search

Mike Yudin
May 21, 2014 - The search landscape is changing, and the days of desktop search engine dominance are waning. An emarketer study predicts desktop search to decline $1.4 Billion as Google users shift to mobile. People are moving away from Google.com because internet search can now be performed in multiple ways - on different channels and device types... [read more]

adMarketplace outperforms major search for Volvo



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Driving leads at an efficient CPL for ADT



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Post-conversion performance data grows profitability



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Outperforming MediaVest's goals with better cost per conversion



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Improving ROI for Ootem with increased subscriber base



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