Volvo | Media Contacts
The Approach
In July 2011, Media Contacts partnered with adMarketplace to extend Volvo's search presence beyond the major engines. The goal was to drive increased on-site engagement, as measured by five key performance indicators using alternative search traffic sources.
adMarketplace took a three-phase approach to optimizing delivery. During the first two weeks of the campaign, adMarketplace collected actionable performance data across traffic sources that had historically performed well within the automotive vertical. Then, based on data collected, adMarketplace's Search Marketing Analysts aggressively optimized these sources, along with top performing keywords to achieve the performance goals set for each engagement. In the final phase, Analysts scaled the campaign across the best sources and keywords.
The Results
adMarketplace outperformed the partner network of a major search engine on 4 out of 5 performance metrics.
adMarketplace continued to show improved performance and decreased our cost per KPI based on optimizations they had made to the campaign.
— Tanya Sabharwal, Search Marketing Specialist, Media Contacts
It's a good way to get a lot of reach and it's efficient price-wise.
— Jim Grates, SEM Supervisor, Media Contacts
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| Cost Per Engagement | ||||
| Download a Brochure: | 27% more efficient | |||
| Test Drive: | 67% more efficient | |||
| Dealer Locator: | 21% more efficient | |||
| Request a Quote: | 46% more efficient | |||
| Build Your Own: | Equal Efficiency | |||
About Volvo
The Volvo Car Corporation is one of the car industry's strongest brands, with a long and proud history of world-leading innovations. Founded in Gothenburg, Sweden, by Gustaf Larson and Assar Gabrielsson, the first car left the factory on April 14, 1927.
About Media Contacts
Since 1997, and in 42 countries in 54 cities across North America, South America, Europe, Africa, Asia, and Oceania, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroën, Repsol, Reckitt Benckiser, and Sears amongst others.