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5/18/2013 | Search Count

LENOVO - SEARCH INSIDER SUMMIT

Limin Zhao, Global Paid Search manager, Lenovo

Objective

Expand Mazda's lead volume by finding new, efficient traffic outside of the major search engines

"adMarketplace was able to contribute performance at scale to our SEM efforts. September was Mazda's strongest month to date this year, and adMarketplace played a very important role."

- Steven R Gibson
  Associate Search Director
  The Garage / Team Mazda

RESULT

Objective

Expand ADT's reach by finding new, efficient sources of leads outside of the major search engines.

"adMarketplace has been a great new partner in driving additional incremental leads, and proved to be the only vendor tested to drive leads at an efficient CPL."

- Frank Rivera
  Digital Director of Marketing,
  ADT

RESULT

Objective

Increase on-site activity for Volvo by finding efficient traffic beyond the major search engines.

"adMarketplace continued to show improved performance and decreased our cost per KPI based on optimizations they had made to the campaign."

- Tanya Sabharwal
  Search Marketing Specialist
  Media Contacts

RESULT