Life at adMarketplace

International Women’s Day: Celebrating adMarketplace Leaders

Mayla Wang
March 6, 2020

International Women’s Day is March 8th!

International Women’s Day is a global celebration of the social, economic, cultural, and political achievements of women. The first women’s day was inspired by activist Theresa Malkiel, and it took place here in New York City on February 28th, 1909. Less than a year later, activist Clara Zetkin suggested March 8th an annual day of recognition for working women. By 1975, countries around the world were celebrating International Women’s Day, and the United Nations General Assembly officially recognized March 8th as a day for women’s rights and world peace.In the spirit of International Women’s Day, we’d like to recognize and celebrate some of our amazing female leaders here at adMarketplace. We caught up with six of our female leaders to find out what inspires them.

Bio: Shalyn oversees the Marketing team. She’s responsible for adMarketplace’s brand strategy and communications. Shalyn’s team is dedicated to the creation of innovative sales tools, event activations, and impactful content distribution. Prior to joining the adMarketplace, Shalyn led Marketing for DISH Media, the advertising sales division of DISH and Sling TV. She currently resides in Jersey City, where she seeks out the best local live music and places to watch her Boston sports teams.What is your favorite leadership quote and why?“Leadership is the capacity to translate vision into reality.” – Warren Bennis.This quote is a reminder to always strive for results. Smart people have big ideas, smart leaders make those ideas happen. Beyond innovation, you must understand how to empower people, utilize resources, influence decision-makers, and ultimately get the job done.

Bio: Caroline leads sales development, corporate communications, and event activations. Her team is responsible for identifying new business opportunities and creating connections on an organizational, departmental, and individual level to drive revenue growth. She joined adMarketplace in 2012, and she has been an integral part of the team across many departments. Caroline came to adMarketplace with a background in business operations and entrepreneurship. She is a lifelong New Yorker, who loves to hike, is passionate about developing skills in others, social responsibility, and printmaking.What is your favorite leadership quote and why?“A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go, but ought to be.” – Rosalynn Carter.Building and leading a team goes hand in hand with empowering others to channel their curiosity, find their voice, and strive to do the right thing. The journey toward results is iterative, it’s not always easy, but it is deeply rewarding.

Bio: Namrata Swar is leading the efforts to build, design, and maintain adMarketplace’s next-generation data architecture and reporting solutions.These reporting solutions will provide data insights to make informed decisions. Prior to adMarketplace, Namrata was a Data Engineer at YouTube where she built the licensing and royalty reporting system for independent music publishers in YouTube’s content management system. In her spare time, she loves reading research articles and listening to podcasts on astronomy, quantum physics, and the wonders of our universe.What is your favorite leadership quote and why?“What would you do if you weren’t afraid?” – Sheryl Sandberg.This quote is a reminder to be true to yourself, have the courage to make mistakes, and also that it’s OK to ask for help!

Bio: Emily leads the Campaign Management team, which is responsible for campaign execution and success. She joined adMarketplace in 2016, after 4 years at True Media where she ran Search & Display campaigns for a national hospital corporation. In her spare time, she enjoys going to comedy shows, seeing live music, and discovering new restaurants.What is your favorite leadership quote and why?“Instead of letting your hardships and failures discourage or exhaust you, let them inspire you. Let them make you even hungrier to succeed.” – Michelle Obama.I find this quote encouraging because it finds a way to spin a negative into an opportunity for growth, which is a crucial mindset to maintain in a fast-paced industry.

Bio: Chanel has 10+ years of experience in Sales Development positions working with Fortune 500 companies. She is responsible for identifying and launching initiatives to drive new business development growth and maximize success on the SDR team. Chanel promotes team metrics that are aligned with the broader organizational objectives. She is also the Society Editor for “The Scene” in Social Life Magazine, where she covers the intersection of charity and style. Her interests include tennis and volunteering for New York Cares.What is your favorite leadership quote and why?“If you don’t go after it, you won’t have it.”This is my favorite quote because I believe a leader should try to inspire others to dream big, take action, keep learning, and strive for something bigger than themselves.

Bio: Colleen opened the Midwest office servicing a growing list of Midwest clients, ranging from the automobile industry to the finance industry. She has found automotive partners to be interested in learning how to reach new in-market automotive buyers as the market becomes more competitive with new launches and demanding sales goals. She has found advertisers to be interested in learning about new innovative solutions as the search space drastically changes. As her role evolves, she continues to educate clients and agency partners while providing solutions that drive sales.What is your favorite leadership quote and why?“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy AdamsI always hang this on my office wall to remind me that actions speak louder than words.

Follow adMarketplace on Twitter for daily updates and explore the #AddValueWithEverySearch campaign on our Facebook and LinkedIn!