Updated: September 05, 2023
This Privacy Policy (“Privacy Policy”) informs about Personal Information processed
through adMarketplace, Inc.’s ("adMarketplace’s") products and services (“Service(s)”)
which is for the purpose of providing certain advertising related services for our
Customers.
This Privacy Policy also informs about information collected from this website,
www.admarketplace.com, which serves two basic functions. First, it has
information about our Services as well as online advertising generally. Second, it is a portal
for adMarketplace publishers and advertisers ("Customer(s)") to access certain restricted,
Customer-only materials through secure log-in.
This Privacy Policy does not relate to Customer business information shared with us (e.g.,
billing or contact details). As well, it does not relate to information shared by employees or
other staff, or by applicants for positions with our company. You may reach your business
or HR contact for inquiries related to such information).
It is of critical importance to us to keep the information we collect secure. adMarketplace is
also committed to protecting the privacy of consumers and observes compliance with
applicable laws, including the EU’s and United Kingdom’s Data Protection Regulation
("GDPR") and various state privacy laws in the United States including CCPA (“US Privacy
Laws”) and relevant laws of other countries and/or regions, collectively referred to as
“Data Protection Laws”. As our practices evolve, this Privacy Policy may be revised to
reflect those changes. Notice of such amendments will be posted as an updated notice on
this website. Please review this Privacy Policy periodically in order to keep up to date with
any modifications.
adMarketplace is a provider of Services that enable our Customers to reach consumers as
they search for or indicate intent to learn more about or engage with our Customers’
products or services. Our Services do not use Personal Information to track, target, or
otherwise profile consumers across unrelated websites, apps, devices, platforms or
properties (collectively referred to herein as ‘Sites’). Personal Information (also referred to
as Personal Data) means any information related to an identifiable person and includes IP
addresses, cookie identifiers and device identifiers.
(Personal Information is distinct from Personally Identifiable Information (PII) which is
information that on its own is able to identify, contact, or locate an individual. An example
of PII is an individual’s email address. adMarketplace Services do not collect, process, or
use PII).
The corporate entity that decides how and for what purpose we process information (the
legal basis for processing) is:
adMarketplace, Inc.,
90 Park Ave,
11th Floor New York, NY 10016 USA
Tel. +1 212 925 2022
Email: [email protected]
We process Personal Information as set out below:
a. If you are an internet user visiting one of our Customer’s Sites: On behalf of our
Customer, we may process Personal Information in order to deliver ads to the Site
you visit. To illustrate, our technology shows ads in the following ways:
b. We process Personal Information collected from our Customer’s Sites on their
behalf to deliver Services. Our bases for processing when you visit Customer Sites is
as follows:
c. If you are a visitor to our Site (admarketplace.com): any processing of Personal
Information is as follows:
As with any information we collect or process, we do not use any Personal Information
collected or shared with us to track, target, or otherwise profile consumers across
unrelated Sites.
We do not collect any personal information defined as “sensitive personal information”
under CCPA or US Privacy Laws, nor any “special categories” of personal data per GDPR.
The Services are not intended to process personal information of children under the age of
16 and we do not knowingly collect, sell, share, or process any personal information from
children under the age of 16. If you, as a parent or guardian, believe that your child under
the age of 16 has interacted with our Services and caused us to unknowingly collect
their personal information, please contact us and we will use our best efforts to identify
and remove their information to the extent it is in our records.
In addition to our personal information collection and processing, we may collect, create,
process, disclose and store information that is not considered personal information
because it is not identifiable to a particular individual, such as sets of aggregate data,
metadata, and other generalized information about online browsing, usage and
interactions, as well as de-identified information that does not reveal your identity. We do
not attempt to re-identify or associate such information to you, and we retain the right to
use and disclose such information in any manner permitted by applicable law.
When we disclose personal information, we disclose it to the following categories of
recipients for the following business and commercial purposes:
We do NOT “sell,” “share,” process or disclose your personal information for targeted
advertising or otherwise as those terms are defined under applicable U.S. Privacy Laws.
adMarketplace applies commercially reasonable physical, technical and organizational
security measures to protect information from unauthorized access, corruption or loss.
These include storing information in databases which are protected by security measures
such as password protection, multi-factor authentication, and encryption using Transport
Layer Security technology (TLS). However, no system can be completely secure, and we
make no guarantees as to security of information transmitted through our Services or our
own website (adMarketplace.com)
We may use processors or service providers for our business purposes (e.g. for data storage
or fraud detection); when we do so, we obligate these services to comply with our Privacy
and Security policy requirements and the Privacy Shield Principles for onward data
transfers, including obligations to provide the same level of protection that we afford for
transferred data.
The adMarketplace website may contain links to third party websites; please be aware that
we do not endorse and are not responsible for the privacy practices of those websites. If
you follow a link to those websites, you should read their privacy notice and terms and
conditions to discern their practices.
For EU and UK data transfers to entities in countries that have not been deemed to provide
an adequate level of protection by the European Commission, we use approved contracts,
such as the EU Standard Contractual Clauses for the transfer of personal data to Third
Countries pursuant to Regulation (EU) 2016/679 in accordance with Commission
Implementing Decision (EU) 2021/914 of 4 June 2021 and the United Kingdom’s
International Data Transfer Addendum to the EU Commission Standard Contractual
Clauses, in force 21 March 2022, as appropriate and additional safeguards where required.
adMarketplace complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the
UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework
(Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. adMarketplace has
certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy
Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal
data received from the European Union in reliance on the EU-U.S. DPF and from the
United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF.
adMarketplace has certified to the U.S. Department of Commerce that it adheres to the
Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard
to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF.
If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles
and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the
Data Privacy Framework (DPF) program, and to view our certification, please visit
https://www.dataprivacyframework.gov/.
In compliance with the EU-US DPF Principles, adMarketplace commits to resolve complaints
about our collection or use of your personal information. EU or UK individuals with questions
concerning our DPF policy may directed them to [email protected]. If we have
not been able to satisfactorily resolve the issue, then, you may submit your complaint to
JAMS using this link: https://www.jamsadr.com/eu-us-data-privacy-framework.
JAMS is adMarketplace’s designated DPF dispute resolution provider.
For transfers of personal data from non-EU/UK countries where international data transfers are
limited or restricted, we comply with the relevant applicable laws to legitimize such transfers.
adMarketplace is responsible for processing personal information it receives under the DPF
and subsequently transfers to a third party acting as an agent on its behalf. adMarketplace
shall remain liable under the Principles if its agent processes such personal information in a
manner inconsistent with the Principles unless it shows it is not responsible for the event
giving rise to the matter.
We retain Personal Information for only as long as necessary for the business purpose of
the processing. Personal Information collected by our Services is retained for sixty-one days
in the normal course. Aggregated and anonymized may be retained for a longer period for
statistical purposes and for reporting to and billing our customers.
Description of your privacy rights
You may have certain rights regarding your personal information, based on applicable Data
Protection Laws, which may include the following:
For Personal Information collected via our Services, you should contact the relevant
Customer (Site publisher or advertiser) that is the business controlling or controller of such
information.
In regard to Personal Information collected from our own website (adMarketplace.com),
you can withdraw your consent by contacting us. In regard to Europe Data, you may also
contact our DPO at [email protected] or [email protected] .
California residents have certain rights under the California Consumer Privacy Act:
Click here to read additional disclosures required under CCPA.
Shine the light
California law permits California residents to annually request certain details about how
their information is shared with third parties for their direct marketing purposes. We do
not share your information with third parties for their direct marketing purposes.
adMarketplace reserves the right to change or replace this Privacy Policy at any time to
reflect any changes in our privacy practices or updates to applicable laws. When we update
our Privacy Policy, we will take appropriate measures to inform you, consistent with the
significance of the changes we make. We will obtain your consent to any material Privacy
Policy changes that affect your personal information if and where this is required by
applicable data protection laws. Any changes or replacement will be posted on our website
related to this Privacy Policy and located here. We encourage you to review our Privacy Policy
on a regular basis.
For any questions about our privacy practices, you may contact our data protection officer
and privacy team by email here: [email protected], or via:
Our postal address:
adMarketplace Inc.
90 Park Ave,
New York, NY 10016 USA
Tel. +1 212 925 2022