Core belief
adMarketplace started with a simple belief: advertising only works when consumers trust it.
For over 26 years, we have shown consumers ads that are a part of their discovery experience, not an interruption to it. Our ads show up because they match what a consumer is actually looking for at that moment. Relevance has always been the foundation of consumer trust.
That belief has never changed. But the landscape has.
The AI era has made relevance more critical than ever, and consumer trust harder to earn. Relevance alone is no longer enough. In the AI era, trust also requires separation of the ad layer from the reasoning model. Our role is to operate as the independent marketplace that supports discovery and decision-making without compromising that trust, showing ads that add value to the consumer journey at every step.
Today, led by co-CEOs James Hill and Adam J. Epstein, adMarketplace reaches more than 1 billion consumers across its global media network and drives over $6 billion in consumer spend annually.
As a leader in intent-driven search, we anticipated AI impacting the consumer search experience and we were right. In late 2025, adMarketplace was the first to market with AI-native monetization at scale. We saw the consumer shopping journey collapse into a single chat: discovery and evaluation happening in a conversation.
Everything we do comes back to a few simple guidelines:
For decades, the industry was built around one idea: reach as many people as possible, relevant or not. The result is an industry consumers actively tune out and distrust. And now that problem is following us into AI. When ads interfere with the AI reasoning model, consumer trust does not just erode. It breaks. The right approach is to keep the ad layer separate.
Our proprietary Consumer Intent Vector does exactly that, ensuring ads are both relevant and separate from the reasoning model. In this continuously evolving AI era, we are making advertising trustworthy.
Consumers are searching and discovering across more surfaces than ever before. Those surfaces are continuing to evolve and adapt. Intent is the only constant. No matter where a consumer shows up, intent equals relevance. Meeting them with the right ad on the right surface is what delivers a seamless shopping experience.
When ads are relevant and matched to what consumers are actively searching for, advertisers grow market share, publishers earn higher yield, and consumers find exactly what they are looking for. The result is an efficient ecosystem for everyone.
The landscape will keep shifting.
We don't chase change.
We anticipate it.
