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Understand the key differences between Performance Max vs search campaigns and why true search advertising cannot effectively function or perform in a PMax campaign.
Dustin McManus
Search innovation has been stifled for years thanks to one dominant player. That could all change based on the outcome of a massive antitrust trial.
Third-party data vs. first-party data can make all the difference when it comes to accurate measurement. Read up on our performance measurement best practices.
Omnichannel advertising is crucial for meeting consumers where and how they search. Here's how you can create a better user experience for the multi-channel consumer.
With third-party cookies being phased out in 2024, discover why cookieless advertising will be a boon for brands looking to reach consumers more efficiently.
As consumer data privacy awareness grows, advertisers must be mindful of data collection and privacy. Here's how brands can best navigate these tricky waters.
What is search intent? Only an advertiser's best weapon. Learn all about consumer intent and why leveraging it can improve your ad targeting and performance.
Learn how to adapt your search strategy to encompass a shift in consumer search behavior from keyword queries toward visual and conversational search.
Discover how the growing role of ML & AI in search advertising is creating a more targeted, personalized search experience for consumers.
Aqssa Mohammad
Bone up on the rise of zero-click search and the growing prominence of featured snippets in today's search advertising landscape.
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