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Insights & Researches

The Gift of Insight: Consumer Data to Guide Your 2025 Holiday Campaigns

The Explosive Growth of the Buy Now, Pay Later Market

Your Guide to Winning the 2025 Back to School Shopping Season

adMarketplace Platform Data: Q1 2025 Advertiser Trends & Insights

What Consumers Really Think About AI Search — 7 Biggest Takeaways

5 Key Insights Brands Must Consider for Their 2025 Search Advertising Strategy

Tis the Season: How Advertisers Can Win the 2024 Holiday Shopping Season

The Media Value of Partial Brand Search Query Terms

How to Ace the 2024 Back to School Shopping Season

Blog categories

Open Web Search

Search Distribution

Intent-based Media

Consumer Journey

Case study categories

Travel/Hospitality

News

adMarketplace Launches AI Discover Beta to Improve Consumer Discovery in AI Search

adMarketplace Strengthens Executive Leadership Team to Build the Next Generation of Search Advertising

adMarketplace Launches AI Discover to Improve the Consumer Search Journey By Powering Advertising in Opera’s Aria AI Chat Application

Report: 60% of Consumers Say AI Will Become the Standard for Online Shopping, Signaling a Surge Toward Smarter, Faster Purchases

adMarketplace Strengthens Executive Team with Appointment of Cindy Curry as CFO

adMarketplace Expands Global Footprint with Strategic Hires Across Western Europe

Report: 55% of Americans Say the Way They Search for Information Online Has Changed Over the Last Five Years

Built In Honors adMarketplace in Its Esteemed 2025 Best Places To Work Awards

adMarketplace Achieves SOC 2 Compliance, Strengthening Commitment to Data Security

adMarketplace Expands with Three New Hires, Pioneering Progress in the AdTech Sector

Press Release: adMarketplace Posts Triple Digit Annual Growth

Mozilla Expands Partnership with adMarketplace on the Journey to Protect Consumer Privacy While Delivering Value to Advertisers

adMarketplace Appoints Adam J. Epstein to Co-Chief Executive Officer

adMarketplace Recognized in Five Categories for Built In's Best Places to Work 2024 Awards

Built In Honors adMarketplace in 2022 Best Places To Work Awards

Press Release: Mary Young and Todd Adest Join adMarketplace

Spotlights

Why We Should Conquer Our Misplaced Fears & Embrace AI/ML in the Workplace

Transforming Marketing Expertise into Product Innovation

BuiltIn 2021 Best Places to Work NYC

The Power of Perseverance & Community: Navigating a Career in Data Engineering

Breaking Barriers and Finding Balance: Empowering Women in Tech

Overcoming Stigmas & Forging Your Own Path as a Woman in Tech

A Spotlight on Embracing the Spirit of Curiosity

Stepping into Your Confidence & Embracing Soft Skills in Tech

The Power of Speaking Up and Embracing Diverse Ideas

Sam Pitt: Life at adMarketplace

Embracing the Challenge: How Competition Fuels Growth

Manager Spotlight: The Power of Elevating Our Leaders

Manager Spotlight: The Power of Elevating Our Leaders

Manager Spotlight: The Power of Elevating Our Leaders

From Data Analyst to Managing a Team: How Fostering a Learning Environment Propels Success

Helen Meaney: Life at adMarketplace

Teena Singh: Life at adMarketplace

Collaboration and Creativity: A Look at the Role of a Lead Security Engineer at adMarketplace

Norbert Tamas: Life at adMarketplace

Lonnie Klein: Life at adMarketplace

Chris Outram: Life at adMarketplace

Taryn Deck: Life At adMarketplace

Shay Petty: Life at adMarketplace

Aarohi Abhyankar: Life at adMarketplace

International Women’s Day: Celebrating adMarketplace Leaders

Gabriel Akin-Odujobi: Life at adMarketplace

Case studies

How THG Gained Incremental Revenue and Lowered Costs with adMarketplace’s Native Search Media

Capture New Customers Across Diverse Ad Placements

Showcasing the Value of Partial Brand Search Queries

Achieve Higher Volume Lift via Premium Placements on BNPLs

New Look Sees Stronger Performance and Higher Average Order Value by Diversifying Their Search Budget with adMarketplace

How Performance Marketers Can Unlock Innovation and Incrementality with adMarketplace

adMarketplace Helped Etsy Drive Lift in New Consumers

Full-Funnel Success with Leading Travel Brands

Accurate Measurement Proved Media Value of Financing Apps for Ulta

Efficient Performance Unlocks New Opportunity for Volvo

Homebase Outperforms Revenue & ROAS Targets with Diversified Media Placements from adMarketplace

Infographics

The Explosive Growth of the Buy Now, Pay Later Market

Blog

The New Consumer Search Journey: What 1,000 Shoppers Revealed About AI’s Growing Influence

Make AI Search Monetization Your 2026 Competitive Advantage with the AI Discover Beta Program

From Keyword Matching to Semantic Intent: How Vector Search Is Reinventing Search Advertising for the AI Era

Advertising Inside AI: The Race to Monetization Without Breaking User Trust

Logo Testing: How Optimizing Your Brand's Logo Can Result in Major Performance Upswings

Advertising to an AI Assistant: What Happens When the Bot Buys for the Shopper?

The New Middle Funnel: What the Rise of AI Agents Means for Consumer Consideration

How Incrementality Testing Can Save Your Media Budget

Cyber 5 2025 Shopping Behavior: A Look at Hourly Peaks, Device Mix Shifts, and How Black Friday Continues to Dominate

The Top Consumer Trends Informing 2025 Holiday Shopping Lists

From the SERP to LLMs: How Product Discovery Is Evolving for Shoppers

How AI-Powered Browsers Are Becoming the Future of Search Engines

Beyond the Search Bar: How AI Chat Is Redefining the Consumer Search Journey in 2025

The Consumer Craze Over AI Marks a New Era of Search & Discovery

From Early Shopping to AI Assistance: 8 Consumer Insights Advertisers Should Know for the 2025 Holiday Season

Advertise Now: The 7 Best Media Channels for Retail & Travel Brands

Maximizing Marketing Spend Efficiency with mROAS Measurement

The Top Performance Media Companies Driving Results in 2025

Welcome to Native Search: A Modern Approach to Consumer Discovery

Why Advertisers Should Continue Media Investment During Economic Uncertainty

Unlocking Growth Beyond Walled Gardens: Mastering Native Search Ads on the Open Web

A Peek Under the Hood of adMarketplace’s Internal Auction Dynamic

Goodbye Legacy Search, Hello Native Search Advertising

Consumers Are Moving Beyond the Legacy SERP. Advertisers Must Follow Suit.

Just Browsing: Shaping Consumer Intent with Media Opportunities on Open Web Privacy Browsers

Unwrap Search Advertising Success During the Most Wonderful Time of the Year

To SERP or Not to SERP: The Case for Search on the Open Web

The Rise of Social Commerce: Why Consumers Are Turning to Social Media and Influencers for Discovery

Google Ruled a Monopoly. Here’s What That Means for the Future of Search Advertising

What Is Data Hygiene? Best Practices for Media Measurement

Search No More? How PMax Has Effectively Nullified Your Search Advertising Efforts

How the Google Antitrust Trial Could Finally Open the Door to Search Innovation

Why You Should Adopt a First-Party Approach to Measurement

How to Succeed in an Omnichannel Search Journey Without Really Trying

The Third-Party Cookie Is Crumbling. Here’s Why That’s Good for Digital Advertising.

Navigating Consumer Privacy in a Data-driven Advertising Landscape

What’s Your Intent? Decoding Consumer Search Signals for Ad Success

Beyond Keywords: Why More Consumers Are Embracing Visual & Conversational Search

5 Ways Artificial Intelligence & Machine Learning Are Revolutionizing Search

Everything You Need to Know About Zero-Click Search & Featured Snippets

How to Adapt to the Consumer Journey Evolution

Why Brands Need to Advertise More During Times of Recession

2022 Holiday Ecommerce Preview

Search Strategy Evolving in 2020

LA Auto Show Recap: The Latest Trends and the Road Ahead

Chris Lehman: 2019 Retail and Holiday Shopping Season Outlook

Clear Skies on the Horizon for Travel Marketers

Can you maximize yield without minimizing users?