Beyond Keywords: Why More Consumers Are Embracing Visual & Conversational Search

Learn how to adapt your search strategy to encompass a shift in consumer search behavior from keyword queries toward visual and conversational search.

5 Ways Artificial Intelligence & Machine Learning Are Revolutionizing Search

Discover how the growing role of ML & AI in search advertising is creating a more targeted, personalized search experience for consumers.

Everything You Need to Know About Zero-Click Search & Featured Snippets

Bone up on the rise of zero-click search and the growing prominence of featured snippets in today's search advertising landscape.