Landmark Antitrust Remedy to Usher in New Era for Search

Adam J. Epstein (right) testifying on direct examination by Department of Justice's lead trial attorney David E. Dahlquist (left) before Judge Amit Mehta (center) during the US v. Google antitrust remedy trial hearing on April 28, 2025.

US v. Google Remedy Ruling
09/02/25

Judge Amit Mehta’s remedy calls for Google to syndicate its search data and restricts its ability to enact exclusivity deals in a move that will build a bridge over Google’s data moat to the next generation of search.

Adam J. Epstein Trial Testimony
04/28/25

adMarketplace Co-CEO Adam J. Epstein testified about the impact of a syndication and data sharing remedy on the search markets.

Remedy Considerations Memo
09/11/24

adMarketplace authored a memo proposing search syndication licensing to restore competition to search markets Google has monopolized.

US v. Google Liability Ruling
08/05/24

Judge Mehta’s decision in the US v. Google trial found that Google is a monopolist in two search markets, violating Section 2 of the Sherman Act.

Next Gen Search: GenAI, Syndication, & Data Sharing

adMarketplace maps out how Search Syndication + GenAI will promote competition among search results and ad providers.

View our search syndication maps
The Post-Remedy Future Is Native Search

"Search syndication can provide a bridge until a new search engine can become fully independent."

- Government's Remedies Proposed Finding of Fact #741

US v. Google Remedy Considerations

On August 5, 2024, the Court in US v. Google (aka the “Google Search” antitrust case) found Google liable under Section 2 of the Sherman Act. The case has entered the remedy phase where the Court will determine the appropriate remedy to address the impact of Google’s monopolization of the search market.

Adam J. Epstein Talks DOJ's Google Antitrust Remedy Plan on Bloomberg

Adam J. Epstein Weighs In on Google Resisting DOJ Demands to Sell Chrome on BBC

Adam J. Epstein Discusses the Impact of The DOJ's Antitrust Case Against Google on Bloomberg

Search Antitrust Panel from adMarketplace’s IMPACT 2024 Event

Join Our Newsletter

Get the latest insights and content directly in your inbox.

*By subscribing you agree to our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.