Unwrap Search Advertising Success During the Most Wonderful Time of the Year

Drive greater efficiency and performance at scale this holiday season with intent-driven holiday advertising search campaigns powered by adMarketplace.

To SERP or Not to SERP: The Case for Search on the Open Web

Open web search empowers consumers to find the most relevant results and products without being forced or funneled to the legacy search engine results page.

The Rise of Social Commerce: Why Consumers Are Turning to Social Media and Influencers for Discovery

The path to purchase isn't a straight line anymore. The surge in social commerce has opened new search and discovery paths for consumers. Discover how to reach them at each stage in their omnichannel search journey.

Google Ruled a Monopoly. Here’s What That Means for the Future of Search Advertising

With a judge declaring Google a monopoly, we’re entering the dawn of a competitive search market not seen in decades. Here’s what that means for advertisers.

What Is Data Hygiene? Best Practices for Media Measurement

Discover how utilizing an expert measurement team can improve data collection, accuracy, clarity, and consistency to achieve data hygiene best practices.

Search No More? How PMax Has Effectively Nullified Your Search Advertising Efforts

Understand the key differences between Performance Max vs search campaigns and why true search advertising cannot effectively function or perform in a PMax campaign.

How the Google Antitrust Trial Could Finally Open the Door to Search Innovation

Search innovation has been stifled for years thanks to one dominant player. That could all change based on the outcome of a massive antitrust trial.

Why You Should Adopt a First-Party Approach to Measurement

Third-party data vs. first-party data can make all the difference when it comes to accurate measurement. Read up on our performance measurement best practices.

How to Succeed in an Omnichannel Search Journey Without Really Trying

Omnichannel advertising is crucial for meeting consumers where and how they search. Here's how you can create a better user experience for the multi-channel consumer.