FAQs

adMarketplace is a native search advertising company connecting advertisers with searchers outside of legacy engines. We are the leader in native search advertising, the fastest growing performance media channel. Our mission is to deliver relevant search ads that match consumer intent. adMarketplace was founded in April 2000 by Chairman and Co-CEO, Jamie Hill.

Native search refers to the moment when a consumer expresses intent and searches for information, products, or services on the open web — outside of legacy search engines like Google or Bing. This includes activity on browsers, AI agents, and shopping and buy now, pay later apps.

Unlike traditional search which is confined to the search engine results page (SERP), native search occurs natively within the apps, platforms, and sites consumers are already using. These touchpoints represent more dynamic environments across the consumer search journey.

Native search advertising is a form of performance-based advertising that connects consumers directly to relevant brands the moment they express intent — outside of legacy search engines like Google or Bing.

These ads appear natively within the user experience of apps, browsers, and AI agents. Rather than listing multiple links on a search engine results page (SERP), native search advertising sends users directly to a brand-owned landing page. This shortens the path to purchase and creates a more relevant, engaging, and real-time consumer search experience.

Native search monetization generates the highest yield for publishers, delivering value and revenue by serving the most relevant ads matched to consumer intent signals.

Our headquarters is in New York City, with additional offices in Miami and London.

We help advertisers reach the 60% of consumers who search outside legacy engines like Google and Bing—unlocking new opportunities on the open web. We also help publishers monetize native search experiences and results on their platforms.

We work with 20+ Fortune 500 brands and exclusive publisher partners like Firefox, Opera, Afterpay, and Zip.

We support e-commerce advertisers across retail, beauty, auto, travel, apparel, home goods, finance, health, entertainment, telecom, and SaaS.

We operate on a pay-per-click (PPC) model, tailored to each advertiser’s goals.

We provide exclusive placements and reach untapped consumers through direct publisher integrations.

No. Our solutions are embedded directly in publisher platforms, so adblockers do not affect the delivery or visibility of our media.

Yes, though we recommend broad reach for maximum scale and performance.

We use media segments to set rates, track results, and report on performance through our AMPlify platform, which offers real-time campaign dashboards you can view by logging into our platform.

A combination of an adMarketplace Media Solution + a Native Search Media Channel (e.g. AMP Find on Browser).

We share full site and placement lists, along with inventory details and performance data, to provide you with full transparency into where and when your ads are showing up and to support campaign optimization.

We continuously monitor and eliminate suspected bot activity to ensure engagement from real consumers.

Our team manages all technical setup. Once we receive your creative assets and IO, we only need 30 minutes for a tracking and reporting call. Integration requires minimal effort from your team because we optimize using your existing first-party data.

We ask for media value feedback—ideally click-level conversion data—to help us optimize performance and deliver meaningful insights. Our team will work with you to find the best reporting setup for your needs.