adMarketplace Strengthens Executive Team with Appointment of Cindy Curry as CFO

NEW YORK, NY, July 8, 2025 – adMarketplace, the leader in native search advertising, today announced the appointment of Cindy Curry as Chief Financial Officer. Curry brings over 20 years of experience in financial leadership roles across the media and advertising sectors. Deeply committed to harnessing AI-driven insights, Curry aims to drive growth and empower advertisers with disruptive technology, positioning adMarketplace at the forefront of native search solutions. 

Most recently, Curry served as Global CFO at Rakuten Advertising. There, she led the successful integration of multiple acquired entities and drove financial transformation and operational excellence. Prior to Rakuten, Curry was CFO at BBDO, part of Omnicom, where she oversaw finance operations across international markets and enhanced global financial performance. Throughout her career, Curry has built and led high-performing finance teams, partnered closely with commercial leaders to align financial strategy with business growth, and optimized operations for dynamic, fast-paced organizations. 

“We are thrilled to welcome Cindy to the adMarketplace leadership team,” said Jamie Hill, Chairman and Co-CEO of adMarketplace. “Her proven track record in financial transformation, operational excellence, and team leadership will be invaluable as we continue to scale and innovate. Cindy’s expertise, particularly her commitment to leveraging AI-driven insights, will help us further empower advertisers and publishers, and accelerate our mission to deliver the most engaging native search experiences to consumers globally.” 

“I am excited to join adMarketplace at such a pivotal time for both the company and the industry,” said Cindy Curry, CFO of adMarketplace. “Harnessing the power of AI and advanced analytics, we have an incredible opportunity to drive smarter financial strategies, unlock new growth, and deliver even greater value to our partners. I look forward to collaborating with the talented team at adMarketplace to help shape the future of native search advertising.” 

About adMarketplace  

adMarketplace is the largest global marketplace for Native Search advertising. For over 25 years, we’ve connected brands with consumers at the moment they express commercial intent beyond legacy search engines.

Today, our Native Search solutions are exclusively integrated across next-generation platforms where discovery happens, including web browsers, Buy Now Pay Later apps, and AI chat surfaces. Powered by vector search technology, our platform delivers relevant text and product ads that match consumers with the brands, products, and offers they’re actively seeking.

Our award-winning culture is grounded in the principles of Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness – our 5Cs. These values drive us to turn complexity into clarity and create measurable value for consumers, advertisers, and publishers alike. Learn more about us by visiting our website and following us on LinkedIn and Instagram.