Measurement First: How adMarketplace Built and Grew Its Partnership with Bob's Discount Furniture

The Advertiser 

Bob’s Discount Furniture is a high-growth, national omnichannel retailer of value home furnishings, with more than 200 showrooms across the US. Built on the belief that everyone deserves a home they love, Bob's delivers value and style without compromise.

Background & Challenge 

Bob's first engaged with adMarketplace in 2023, looking to expand performance beyond legacy search. At the time, an industry-wide transition to Google Analytics 4 created measurement discrepancies between platforms. Although adMarketplace was showing strong performance, Bob’s and Horizon Next were unable to verify on their platforms, leading to the partnership being paused.

Opportunity

Bob’s has been undergoing significant expansion and looking to further diversify its media mix. The goal: Drive incrementality efficiently.

adMarketplace Partnership

Solution: Unlock incremental growth across Buy Now Pay Later environments and beyond legacy search.

adMarketplace re-engaged with a clear commitment: build the partnership from the ground up with measurement at the center. Before a single dollar was spent, adMarketplace worked closely with Bob's and Horizon Next on a rigorous test-and-validation process to ensure ROAS results were accurate and consistent across all three parties. The agreement was simple: if there was a discrepancy, launch would not happen.

Results 

The measurement-first approach worked. Tracking and reporting were fully aligned across Bob's first-party data, Horizon Next’s platform, and adMarketplace's internal platform before launch. 

In November 2025, Bob's officially launched across an expanded supply of major Buy Now Pay Later partners, where consumers were already in a buying mindset and actively looking to purchase. Within two weeks, adMarketplace outperformed Bob's initial ROAS target by 35%. By the end of the testing period, overall ROAS performance had improved by 97.5%.

Throughout the campaign, adMarketplace provided Bob's and Horizon Next with ongoing performance insights, flagging trends early and ensuring every party had full visibility into what was driving results. That transparency gave the team the confidence to optimize quickly and keep performance on track.

Continued Collaboration

Today adMarketplace serves as an active consultative partner for Bob's and Horizon Next, expanding the brand's reach into high-intent search surfaces and delivering incremental revenue at scale.