trivago Expands into 13 New Markets and Scales Bookings Beyond Traditional Search with adMarketplace

Background

trivago is one of the world's leading hotel metasearch platforms, helping millions of global travelers compare hotel prices across hundreds of booking sites. trivago has partnered with adMarketplace to drive efficient bookings for over 10 years.

Challenge

In 2025, trivago's priority was to continue driving profitable growth, while diversifying its acquisition strategy beyond traditional search. Their focus was on accessing new audiences across premium search and commerce environments, all while maintaining efficiency.

Strategy

adMarketplace adopted a test and learn approach, backed with strategic recommendations to launch multi-market placements, outside of the traditional travel environment, focusing heavily on open web browsers and Buy Now Pay Later shopping apps.

Diversifying media and market coverage whilst delivering valuable incremental click volume and revenue has been instrumental in delivering double digit YoY growth and consistently exceeding performance goals.

Outcome

adMarketplace is playing a meaningful role in trivago’s growth trajectory through placement diversification and global expansion. The adMarketplace team provided strategic recommendations to launch net new placements and markets that weren’t previously being capitalised on, to unlock scale across all key performance indicators.

trivago has seen its strongest YoY performance results with adMarketplace since launch:

• CVR: +90% YoY (H1 2026 vs H1 2025)
• Revenue increased +150% year-over-year
• Expanded media to 13 new markets
• 200% click growth in priority markets YoY