adMarketplace Strengthens Executive Leadership Team to Build the Next Generation of Search Advertising

NEW YORK, December 17, 2025 – adMarketplace, the leader in native search advertising, today announced the appointment of John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer. Nitti, a widely recognized industry veteran, will spearhead commercial strategy and business growth, while Cox will advance platform innovation to take adMarketplace into the next generation of native search advertising.‍

The search advertising industry is undergoing rapid transformation, driven by advances in AI, changing consumer behaviors, and the growing importance of native placements outside legacy search engines. As advertisers seek more efficient and incremental results, adMarketplace is doubling down on innovation and leadership, investing in top talent and technology to shape the future of native search. The addition of Nitti and Cox to the executive team underscores adMarketplace’s commitment to delivering measurable value for advertisers and publishers.

"This is a strategic investment in the future of adMarketplace and the native search advertising market," said Jamie Hill, Chairman and Co-CEO, adMarketplace. "John's deep industry relationships and commercial expertise, combined with Sam's visionary product leadership, position us to accelerate innovation and deliver even greater results for our partners. We are investing in the talent and technology needed to lead the next wave of growth in search advertising."

Nitti brings 25+ years of industry experience, most recently serving as the Global Head of Revenue Operations and Advertising Innovation at X and previously holding roles with Verizon, Publicis Groupe, and American Express. In the new role of Global Chief Business Officer, Nitti will focus on expanding strategic partnerships, accelerating revenue growth, and driving commercial excellence across the organization.

"Search advertising sits at a critical juncture as AI and changing consumer behaviors redefine how brands and partners connect with audiences," said John Nitti, Global Chief Business Officer, adMarketplace. "adMarketplace is uniquely positioned to accelerate this transformation, with the scale, technology, and vision to deliver real outcomes for advertiser and publisher partners. Joining this leadership team is an opportunity to help shape the future of search and drive meaningful growth for advertisers across the globe."

Cox, who previously directed product management for programmatic DSP at Amazon and led Google's Ad Exchange (AdX), will bring critical expertise in navigating the digital advertising landscape as it shifts with AI. At adMarketplace, he will drive AI-powered innovation, enhance performance efficiency, and optimize media investment strategies across the company's native search solutions.

"With AI becoming central to campaign performance, we have a unique opportunity to innovate how advertisers and publishers connect with consumers throughout their digital journeys," said Sam Cox, Chief Product Officer, adMarketplace. "I am excited to join adMarketplace at such a transformative moment for the search advertising industry and look forward to working with the talented team to shape the future of native search advertising."

Nitti and Cox will be based out of New York City, adMarketplace's global headquarters. To support industry innovation, adMarketplace recently published the 2025 AI Search Consumer Report, offering critical insights into evolving consumer behaviors and the impact of AI on search advertising. Download the full report at: https://www.admarketplace.com/ai-search-consumer-report-admarketplace.

About adMarketplace 

adMarketplace is the largest global marketplace for Native Search advertising. For over 25 years, we’ve connected brands with consumers at the moment they express commercial intent beyond legacy search engines.

Today, our Native Search solutions are exclusively integrated across next-generation platforms where discovery happens, including web browsers, Buy Now Pay Later apps, and AI chat surfaces. Powered by vector search technology, our platform delivers relevant text and product ads that match consumers with the brands, products, and offers they’re actively seeking.

Our award-winning culture is grounded in the principles of Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness – our 5Cs. These values drive us to turn complexity into clarity and create measurable value for consumers, advertisers, and publishers alike. Learn more about us by visiting our website and following us on LinkedIn and Instagram.

Media Contact: Haidi Kelly, SVP of Marketing hkelly@admarketplace.com.