John Nitti serves as Global Chief Business Officer at adMarketplace, where he leads global revenue operations and go-to-market strategy focused on monetizing search intent across multiple surfaces, including the company’s AI-driven product, AI Discover. He oversees commercial performance teams spanning strategy, marketing, and the company’s supply and demand ecosystem.
John brings more than 20 years of leadership experience across technology, telecom, financial services, media, sports, and entertainment, with a focus on customer-centric marketing and business development.
Prior to joining adMarketplace, John served as Global Head of Revenue Operations and Ad Innovation at xAI/X Corp, where he led commercial strategy and go-to-market execution across advertising, programmatic, data licensing, AI, and new product development. Before that, he spent nearly a decade at Verizon as SVP of Strategic Partnerships and New Business Development / Chief Media Officer, where he built and scaled enterprise partnerships, sponsorships, experiential marketing initiatives, and major global programs.
Throughout his career, John has negotiated more than $200 billion in partnerships and media deals and has collaborated with senior leaders across major sports leagues and global technology companies. He has led large-scale organizational transformation efforts, including initiatives that generated over $250 million in savings at Verizon while scaling teams from 30 to more than 250 employees.
John is active in both industry and community leadership. He serves on boards including the ANA SeeHer Leadership Council and The Advertising Club of New York. He also co-founded Madison Avenue Rebuilds Staten Island and supports organizations including Tunnel to Towers and the Wounded Warrior Project.
He holds a BS in Marketing & Finance from Wagner College.
