Michael Yudin is Chief Technology Officer of adMarketplace, where he is responsible for the company's technology platform and strategic innovation. Since joining the team in 2007, he has helped build the largest marketplace for consumer intent across a range of  surfaces, with a current focus on AI Chat. 

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Under his technical leadership, adMarketplace operates a global Arena ad selection engine where advertiser demand and consumer intent meet at massive scale, delivering highly relevant results in milliseconds, around the clock. 

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Prior to adMarketplace, Michael founded SmartyAds, a service that automated search marketing for eCommerce merchants. Earlier in his career, he served as a lead engineer at Ubique, one of the internet's earliest successful startups, later acquired by AOL. 

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Michael studied Applied Mathematics and Computer Science at the Weizmann Institute of Science in Israel, specializing in cryptography. This foundation has informed his approach to building intelligent, high-performance and resilient systems that power adMarketplace today.

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Beyond adMarketplace, Michael is an investor and advisor to technology startups and a member of the Silicon Valley–based CMO Council. Outside of work, he is a U.S. Coast Guard–licensed captain and an avid fisherman, and he divides his time between Florida and New York City.