All Aboard the Next Wave of the Consumer Journey

adMarketplace’s annual, invite-only event for leading brands & agencies is back and bigger than ever in the media capital of the world: New York City!

Embark on the New Frontier of Search Advertising

IMPACT 2023 will gather the best and brightest from the world of performance media to explore challenges, solutions, and opportunities in the evolving search advertising space… with a few special surprises along the way!

IMPACT 2023 at a Glance

When: October 10-12, 2023

Where: The Virgin Hotel NYC

Photo of Kenneth Cole

IMPACT 2023 Keynote Speaker: Kenneth Cole

Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, versatile footwear, clothing, and accessories that make daily dressing effortless for men, women, and kids.

Kenneth’s philanthropic efforts span many noteworthy causes. In 2016, he accepted an appointment as a UNAIDS International Goodwill Ambassador with the goal of ending AIDS as a public health crisis by 2030. He also launched the Mental Health Coalition (MHC) in 2020 to address and destigmatize the mental health crisis stemming from the COVID-19 pandemic.


9 AM - 9:20 AM
Welcome & Introduction
9:25 AM - 9:55 AM
10 AM - 10:30 AM
State of search - agency
10:30 AM - 10:45 AM
10:45 AM - 11:40 AM
State of anti-trust
11:40 AM - 12:30 PM
12:30 PM - 1:30 PM
1:30 PM - 2:15 PM
State of Search - Brand
2:15 PM - 3:00 PM
State of Search - Global
3:00 PM - 3:15 PM
3:15 PM - 3:30 PM
Measuring Media Value
3:30 PM - 4:15 PM
Measuring Media Value
4:15 PM - 4:20 PM
Closing Remarks & Logistics
5:00 PM - 9:00 PM
Evening Activity


Kenneth Cole
Founder, Chairman & Creative Director
Kenneth Cole Productions Mental Health Coalition
Rex Briggs
Author & Founder
Dr. Cait Lamberton
Alberto I. Duran Presidential Distinguished Professor of Marketing
Wharton School of Business, UPenn
Eric A. Posner
Professor of Law Counsel to the Assistant Attorney General, Antitrust Division, 2022-2023
University of Chicago Law School
Steve Connell
Entertainer & Storyteller
Spoken Cinema
Jason Hartley
Head of Search, Social & Shopping
PMG Digital Agency
Amman Badlani
Executive Director, Managing Partner, US Head of Search
GroupM - WPP
Brendan Alberts
EVP Head of Paid Search
Dentsu International
Alan Boughen
SVP, Global Head of Paid Search
Omnicom Media Group
Corey Kahn
SVP, National Head of Search
Digitas N/A - Publicis
Trevor Hettesheimer
Manager, MarTech & Search
Volvo Car USA
Ezra Chaser
Performance Marketing Director
Amparo Gil
Global Head of Performance Marketing
The Body Shop
Robert Davis
Paid Media Director
The Hut Group
Daniel Foot
Head of Paid Search
Kudzai Mubaiwa
Head of Performance
Spark Foundry - Publicis
Jason Rowelsky
Sr. Marketing Manager
Morgan Hood
Sr. Search Specialist

Thanks to Our Partners

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