adMarketplace, Inc.’s (“adMarketplace’s”) website, www.adMarketplace.com, serves two basic functions. First, it is a portal for information about adMarketplace products and services as well as online advertising generally. Second, it contains password-protected pages where adMarketplace publishers and advertisers (“Partners”) can access partner-only materials.
Commitment to Data Privacy
adMarketplace follows generally accepted practices for stewardship of data, including transparency, accountability and choice regarding the collection, use, and disclosure of information collected through our website www.adMarketplace.com and our service accessible from https://my.admarketplace.com. adMarketplace is committed to protecting the data from our Partners and maintaining compliance with the governing authorities, including the General Data Privacy Regulation (“GDPR”).
Purpose of Data Collection
adMarketplace uses the information you provide to us and the information provided by our Partners (outlined below) strictly to provide you with the help you request through our contact us page, to perform fraud detection, deliver the most relevant ads to you, ensure ads are compliant with applicable regulations and obligations, and provide our Partners with reports to analyze their campaigns (such as, which ads were delivered and the number of clicks).
Personal Information Collected on this Website
The only identifiable information collected on this website is gathered on our “contact us” pages, where fields are provided so that you can input your name and email address. We collect this information so that we can respond to the comments that you send us via that form. If you do not provide us with this information we may not be able to fully complete your request. We do not merge any of the identifiable information collected via our contact form with other data collected on our website.
In order to maintain and manage our website, we do record anonymous information such as IP addresses, page views and clicks, and cookies for gathering website statistics. We also store IP addresses on our server in the event that our site becomes corrupted and it becomes necessary to discover the cause.
We do not rent, sell or share any anonymous data collected on this website with third parties for marketing purposes. None of this anonymous data is linked to identifiable information submitted by individuals and we make no attempt to link IP addresses to the individuals who visit this site.
When Partners sign-up for our services, we collect billing and contact information in order to administer their account, fulfill the services or information they request, and send a newsletter. Our Partner’s may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us .
We may also disclose your personal information, as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our Affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our Affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.. In order to provide certain services, we may also collect information from you when you attend one of our events, during phone calls with sales representatives, or when you contact an adMarketplace representative. This information is provided voluntarily by you. We may on occasion supplement the information you submitted to us with information from third party sources to verify your address as part of our anti-fraud effort.
Information Processed on Behalf of Our Partners
adMarketplace is a Data Processor under the GDPR. adMarketplace processes information under the direction of its Partners, our Data Controllers, and has no direct relationship with the individuals whose personal data it processes.
adMarketplace’s network places ads to consumers who visit our Publisher’s websites. We may obtain anonymous information such as visiting a particular website, clicking on a particular ad, general geographic data and browser type, by processing personal data such as cookies, pixels and IP addresses. Our legal basis for processing Personal Data will also be based on your consent through our Partners, where needed to perform a contractual obligation, or prevent malicious or fraudulent traffic. adMarketplace may share aggregate data of consumer behaviors with our Partners under confidentiality agreements. These publishers may use this information to better target advertisements. In some cases, we may also have a legal obligation to collect Personal Data from you.
The use of IP addresses is to ensure ads are running in the allowed geos, to better place ads, and flag fraudulent traffic. Cookies may be used to track how you interact with the advertisement and the publisher website. Pixels may be utilized on advertisers’ pages in order to track when a sale is completed to ensure the traffic is not fraudulent, but no information regarding the sale, such as billing or contact information is collected.
If you are in the European Economic Area (“EEA”), you have a right to (subject to certain exceptions) request access to and rectification or erasure of your personal information, obtain restriction of processing or to object to processing of your personal information; and ask for a copy of your personal information to be provided to you, or a third party, in a digital format. You may also lodge a complaint about the processing of your personal information with your local data protection authority.
An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data may submit a request to adMarketplace, please contact firstname.lastname@example.org. If adMarketplace does receive such a request, it will be forwarded to the appropriate Partner and adMarketplace will remove the personal data it may possess. If you have any questions regarding contacting the correct Data Controller, please contact email@example.com
You may opt out from providing adMarketplace any personal data by submitting an IP Address Opt-Out Request Form . When you opt-out we will likely be limited in responding to your inquiry or providing services to you, which may affect certain user experiences based on the publisher. We will comply with your request(s) as soon as reasonably practicable after reviewing your form.
adMarketplace stores all of its information in a database. This database is password protected and secure. adMarketplace maintains the data in an encrypted form, using Transport Layer Security technology (TLS), so that even if the data is improperly accessed, it is less likely to be in an intelligible format. This data is stored for up to two months and then moved to our secure archive server. The data is encrypted and password protected and only accessed to resolve a legal or business issue. We will retain personal data for a period of time as needed to provide services to our Partner, including to pursue our legitimate business interests, comply with our legal obligations, resolve disputes and enforce applicable agreements. The security of your personal information and our clients’ information is important to us. adMarketplace can make no guarantee that its security or privacy protection measures will prevent its computers from being illegally accessed and the data stolen.
Additional Privacy Information
adMarketplace does not knowingly or specifically collect information about minors under the age of 18 and believes that children of any age should get their parents’ or legal guardians’ consent before providing any Personal Data. If you believe that we have mistakenly or unintentionally collected such information, please notify us at firstname.lastname@example.org.
International Data Transfers
adMarketplace, Inc. complies with the requirements of the EU-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from customers in the European Union member countries. For the purposes of enforcing compliance with the Privacy Shield, we are subject to the investigatory and enforcement authority of the U.S. Federal Trade Commission. adMarketplace has certified that it adheres to the Privacy Shield Privacy Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, recourse, enforcement and liability.
If you would like to access, correct, amend, remove or limit the use or disclosure of any Personal Data about you that has been processed by adMarketplace, please notify us at email@example.com so that we may consider and respond to your request in accordance with applicable law. If we have received your Personal Data in the U.S. and subsequently transfer it to a third party agent or service provider for processing, and such third party agent or service provider processes your Personal Data in a manner inconsistent with the Privacy Shield Principles, we remain responsible under the Privacy Shield unless we can prove we are not responsible for the event giving rise to the damage.
Any questions or complaints concerning our Privacy Shield compliance, or requests to access, correct, amend, delete, or limit the use or disclosure of personal information (opt out) may be directed to firstname.lastname@example.org. If we have not been able to satisfactorily resolve the issue, then, you may submit your complaint to JAMS using this link: https://www.jamsadr.com/eu-us-privacy-shield, adMarketplace’s designated Privacy Shield dispute resolution provider. Under certain conditions specified by the Principles, you may also be able to invoke binding arbitration to resolve your complaint. This Notice only applies to personal information within the scope of the adMarketplace Privacy Shield certifications. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov
If you have any questions or concerns about our privacy practices, you may submit a contact us form or reach us at:
1250 Broadway, 31st Floor
New York, NY 10001
Effective Date: May 25, 2018