CHALLENGE: Volvo partnered with adMarketplace to drive incremental revenue across its ‘New Car’ line of business, while minimizing CPA.
STRATEGY: adMarketplace activated full-funnel media solutions across highly incremental placements to capture consumers across diverse moments of intent.
OUTCOME: Volvo efficiently captured in-market consumers throughout 2022 and performed significantly above goal during the 2022 holiday season. Additionally, strong performance led to increased investment and launching of new ‘Certified Pre-Owned’ line-of business campaign in Q4 2022.
25% Lower CPA Actual vs Goal FY 2022
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