Efficient Performance Unlocks New Opportunity for Volvo

Challenge:

Volvo partnered with adMarketplace to drive incremental revenue across its ‘New Car’ line of business while minimizing CPA.  

Strategy:

adMarketplace activated full-funnel media solutions across highly incremental placements to capture consumers across diverse moments of intent.

Outcome:

Volvo efficiently captured in-market consumers throughout 2022 and performed significantly above goal during the 2022 holiday season. Additionally, strong performance led to increased investment and launching of new ‘Certified Pre-Owned’ line-of business campaign in Q4 2022.