adMarketplace Expands Global Footprint with Strategic Hires Across Western Europe

LONDON, UK — April 29, 2025 — adMarketplace, the leader in native search advertising, today announced the addition of four key team members across Western Europe: Diego Aravena, Pauline Labau, Luis Menocal, and Sieglinde Roberts. This strategic expansion underscores adMarketplace’s rapid global growth and continued investment in delivering performance-driven native search media solutions to advertisers and brands worldwide.

Diego Aravena and Luis Menocal both join as Directors of Advertiser Sales in Spain. Diego joins from Klarna where he led the media and advertising divisions for the Spanish and Portuguese markets, while Luis joins from StackAdapt where he was a sales manager for the Spanish and French markets. Pauline Labau joins as a Director of Advertiser Sales in France, leveraging her experience with leading media brands like Le Figaro, TF1, and aufeminin. Lastly, Sieglinde Roberts joins as Director of Advertiser Sales for Germany, after holding senior roles at eBay and Rakuten where she partnered with leading brands to deliver innovative media solutions.

“We are thrilled to welcome Diego, Luis, Pauline, and Siggi to the team, who all bring a nuanced understanding of their local markets to our organization,” said Samuel Pitt, SVP of Strategic Partnerships and European Managing Director at adMarketplace. “Each possesses deep regional expertise and proven media sales experience in high-growth markets, further energizing an already world-class team.”

“Growth in the EU market expands our capacity to innovate the consumer search experience on a global scale,” said Adam J. Epstein, Co-CEO and President of adMarketplace. “With these strategic new hires, adMarketplace will open new markets to meet the growing global demand for native search advertising.”

With the addition of these four hires, adMarketplace’s EU headcount increases to over 30 employees across Germany, France, Spain, Poland, and its European headquarters based in London. Their focus will be expanding the company’s advertiser network in the region, which currently consists of more than 40 of the world’s largest brands — including Adidas and Vodafone — across 15 European markets by 80% this fiscal year. 

About adMarketplace 

adMarketplace is the largest global marketplace for Native Search advertising. For over 25 years, we’ve connected brands with consumers at the moment they express commercial intent beyond legacy search engines.

Today, our Native Search solutions are exclusively integrated across next-generation platforms where discovery happens, including web browsers, Buy Now Pay Later apps, and AI chat surfaces. Powered by vector search technology, our platform delivers relevant text and product ads that match consumers with the brands, products, and offers they’re actively seeking.

Our award-winning culture is grounded in the principles of Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness – our 5Cs. These values drive us to turn complexity into clarity and create measurable value for consumers, advertisers, and publishers alike. Learn more about us by visiting our website and following us on LinkedIn and Instagram.