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Insights & Research

The New Consumer Search Journey: What 1,000 Shoppers Revealed About AI’s Growing Influence

The New Consumer Search Journey: What 1,000 Shoppers Revealed About AI’s Growing Influence

Make AI Search Monetization Your 2026 Competitive Advantage with the AI Discover Beta Program

Make AI Search Monetization Your 2026 Competitive Advantage with the AI Discover Beta Program

From Keyword Matching to Semantic Intent: How Vector Search Is Reinventing Search Advertising for the AI Era

From Keyword Matching to Semantic Intent: How Vector Search Is Reinventing Search Advertising for the AI Era

Advertising Inside AI: The Race to Monetization Without Breaking User Trust

Advertising Inside AI: The Race to Monetization Without Breaking User Trust

Intent-based Media

Logo Testing: How Optimizing Your Brand's Logo Can Result in Major Performance Upswings

Advertising to an AI Assistant: What Happens When the Bot Buys for the Shopper?

Advertising to an AI Assistant: What Happens When the Bot Buys for the Shopper?

The New Middle Funnel: What the Rise of AI Agents Means for Consumer Consideration

Consumer Journey

The New Middle Funnel: What the Rise of AI Agents Means for Consumer Consideration

How Incrementality Testing Can Save Your Media Budget

How Incrementality Testing Can Save Your Media Budget

Cyber 5 2025 Shopping Behavior: A Look at Hourly Peaks, Device Mix Shifts, and How Black Friday Continues to Dominate

Consumer Journey

Cyber 5 2025 Shopping Behavior: A Look at Hourly Peaks, Device Mix Shifts, and How Black Friday Continues to Dominate

IMPACT 2024

Redefine new possibilities in search advertising.

Date:
Sept. 17-18, 2024
Location:
New York, NY

Resources Category

Insights & Research